Byography Portfolio

I have been an artist since I can remember. I dedicated my life to art beauty and creativity. Quality and excellence in what I do has always been my goal. Always reaching for the star, trying to perfect my craft, trying to improve and get better at what I do.

I was born in Arad Romania. Since childhood I had artistic aptitudes especially in sculpturing and painting. I was a very active child in sports, music, dance, flying and skydiving, boxing, martial arts.

As a teenager I discovered photography and with a friend of mine we turned his bathroom in a dark room, so we could developing film and paper. We were shooting with a plastic camera, the only one that we could afford. Black and White film was the only thing available at that time.

Following my mother’s steps herself an artist, I ended up studying at the art academy. Years later I graduated with a degree in fine arts, music and dance. Before I was drafted in the military I worked as an artist for an art factory. Photography was still a hobby.

In the military I worked as an artist, secretary for general at the command office in the capital. I had the opportunity to learn a lot about image and the advertising industry. I participated and won many first places in national advertising competitions.

Returning from military I decided to continue my studies in art. I have participated and won many firs places in national dance competitions from ballet to ballroom.

I relocated to US in 1985. Started as a printer for Cradle Pictures in Orange County, CA. Ended up managing the division a couple of years later. Had 14 photographers working for me servicing all the Southern CA area.

1990 I relocated to NY and had a professional dance career. Economy had a great impact on the dance and art industry; many dance companies were going out of business, nobody giving long term contracts. Many dancers were looking in to other careers. I relocated to NC, a great place to live if you liked and enjoyed the outdoors.

Returned to martial arts in NC I went step by step trough all the belt levels I passed the black belt exam. I participated in many local and national Karate competitions and won many first places in national tournaments.

In the 90’s I shot mostly nature, people, and art before I decided to move towards fashion.

Between 1985 and 2000 I worked as a professional dancer, graphic and web designer before dedicating full time to photography.

In 2000 I decided to invest in top professional equipment and build a portfolio suited for the fashion industry. Traded all my film equipment and switched to digital photography. The digital photography caught up with the film. You cannot compete with the convenience of digital equipment in the today’s market.

Canon top of the line professional lenses and cameras is what we use for our shoots. I never planned or expected to have a photography company. I shot because I enjoyed beauty, art, style, and the ability to create a work of art with the convenience of the digital photography and image editing and manipulation that the Paint shot and later Photoshop offered.

The age of filter effects and image editing and manipulation was here. I entered a few graphic design competitions on line and had a chance to meet lot of people in the industry. It was my first experience with Photoshop. With a great friend from Australia we opened a website for graphic design and Photoshop resources. We organized art and graphic design competitions in the evenings via the website. I had the opportunity to work with artists from all over the world and learn Photoshop, filter effects, web design. When you are in a competition and have to create an image to compete with 30 other designers and have 20 minutes to get it done it gets your brain working a million miles an hour. It was a great way to learn at fast pace the secrets of image manipulation, the editing programs and filter effects.

I spent lot of nights till early hours of the morning editing and perfecting images. In the early 2000 I shot more people then any photographer on the E coast. Spent many hours editing images while hanging out in photographers chat room, checking the work of the top people in the industry, learning about best equipment and programs. I was learning good quality image from the best fashion glamour and commercial photographers. Coming back to my work I constantly realizing how much more I have to learn. Trying to understand how somebody can take a model a few lights and easily create an outstanding image while thousands of other photographers create the average image. By talking to the guys that were winning the national competitions and constantly looking at their work slowly my images started to change. I started to see the difference between an image shot with the top notch equipment, the right lighting, set up and lot more that gets involved in creating the top image and the rest of thousands of images shot every day that do not make the difference.

More about me

I started watching top photographers how they work, the equipment they use and how they use it. Understanding why and what makes a difference. A lot of things have changed from the first photography books I studied as a teenage amateur photographer. Watch videos and tutorial of the top equipment manufacturers and how to use their products to get the best results.

One day somebody asked me how much do I charge for a shoot? I had no idea. The thought never entered my mind that I could make money doing what I like. From there on I learned that people are willing to pay if you work hard and create something special, if you have a good product to offer.

So I started entering some photography competitions never really hoping to win against the thousands of photographer’s worldwide and my mentors and people I was looking up to and learning from. And surprise I made the first cut in one and disqualified shortly after. Bummed about it was going to give up but then I thought I should reenter with an other image. And Voila made top 10. Never expected that. Next competition I made top 3 and was picked by the top modeling and photographer agency world wide to shoot the top 10 bikini models that won the bikini competition. They flew me to the beautiful Florida beaches and we shot for a few days in some beautiful locations. From white sandy beaches to caves, marinas boats, abandoned houses and more. Was so spoiled to have a few photographers willing to work as assistants to learn what I do, to carry equipment around to do what ever I needed to create the images I wanted. The most beautiful models willing to get up at 5 am for makeup and a whole creative team get up because I wanted to shoot the sunrise.
So here I was fashion photographer on demand for the swimwear and bikini market. My glamour and swimwear shooting started getting better and better. Photographers that were shooting for 20 years were asking me for advice and lessons. I started teaching and organizing seminars and shootouts. There was a lot of beach shooting and chasing that sunset and sunrise.
I was constantly changing and improving my work and portfolio.

I remember one of the key points in the business for me. I was browsing some of the professional photographers portfolios and run in to this one particular portfolio and I am looking at the main image. The image color drab, depth of filed non existent, shot at wrong aperture, model position in a pose not suitable for her body construction, foot prints on the paper, no clean up editing. My first thought was: this guy needs to step up his work and get some better quality going. And then surprise. When I check the name, It was a photographer that a couple of years back I was considering as a photography god and master and wishing some day I could shoot what he was shooting. That made me realize how much my eye and ability to see quality image has changed.

I learned the power of image.


Over the years I created many images. I remember the first few great ones, when the models posted those images as their main in their portfolios and next day they got bombarded with emails. They could not get away from the computer answering all the emails and scheduling photo shoots.
I remember one image and one photo shoot that launches a models career and she gets snatched away by the NY agencies and fashion industry. I learned that one image done right can be very powerful and can launch a models career while others can spend years in the mediocrity and never get above the waters. I learned that top models and producers are willing to go to great lengths and travel across the country for that top image.

I learned that to get better you have to stop listening to people that chase you and want you time and tell you how wonderful you are. You have to chase and look up to the people at the top that give you some critique and push you to improve your craft and become better at what you do.

My work over the years has been published in many local and national magazines and publications such as Maxim, FHM, Sports, and Rider, to mention a few.
Many of my images have received international awards.
I have won many first places in national and international competitions, finalist in shut up and Model Glamour competition out of 29,000 photographers worldwide.

I am constantly monitoring the top fashion and designers in the world; top world level photographers to continue improving my craft and skill to deliver the best quality image that can stand against any in the world market.

Over the years I studies and practice many styles of photography. Fashion, swimwear-bikini, art, editorial and more are some of the styles I shoot a lot. Lighting is one of the things that I get asked to teach the most, editing is probably next and so on. I think the secret to success is having the eye for beauty. Being able to see what works well together to create the great image is what’s important.
In my work I try to keep the image looking natural, achieve softness where is necessary and yet preserve the texture where is important. To many people I see using software that will soften the whole image. The problem is you are losing one of the 3 crucial elements of a good image, which is texture. Variety of styles and natural image edited yet not to look fake is what I try to achieve. There is always room for learning and improvement. I am always open to creating new and exciting projects.